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Family, faith, work. In that order.
The order is the test. When the order changes, the rest stops working. Everything I build is downstream of that priority.
I grew up in Madison, Mississippi. Small town, big family table, the kind of place that taught you early what it looks like when somebody means what they say. That's the part I never let go of, no matter how far the work has taken me.
I built my first company in my mid twenties. A party rental business. I grew it three hundred percent in three years and sold it to a competitor. I stayed on as general manager for four years afterward and used that runway to learn the unglamorous parts. Payroll, fleet, scheduling, contracts, and the daily math of running a real operation. Most of what I know about leading people, I learned in those years. None of it was theoretical.
From there I kept building. A digital signage and integration practice that put me in front of an unusual mix of clients. Nissan North America, Continental Tire, McAlister's, Cinnabon, and several state DMV facilities. A delivery operation that ran a thousand plus jobs without a safety incident. A repair and training school that certified more than a hundred technicians. By the time I got to my last decade, I'd seen enough operations from the inside to recognize the same problem in every one of them. The people doing the work always knew more than the systems supposed to support them.
That's the gap I work in now. Through PointWake Innovations, I help service businesses and industrial operators document the way they actually work and replace the manual parts with AI assisted systems. I went back to school in 2026 and finished the Post Graduate Program in Generative AI for Business at the McCombs School of Business at the University of Texas at Austin. That formalized what I'd already been building in the field for several years, including a year with Mercor's Project Balboa as a contract AI training data specialist.
But the through line was never the work. It was always the life behind the work. I met my wife, Audriana, and we built our family in the Texas Hill Country. We raise our boy in Canyon Lake. On the water as often as the calendar lets us, in the truck on weekends, surrounded by the people who matter. Everything I build is in service of that.
I've made just about every mistake a young operator can make. I've also fixed most of them. That's why I do this work. And why every page of this site is honest about who's behind it.